Tung Chung Citygate Outlets｜DON’T WORRY, BE BELLY South Korea’s super popular national doll BELLYGOM exclusively collaborates with Citygate Outlets to create a unique “Dive into Summer” summer theme event in Hong Kong for the first time

Description

This summer, Citygate Outlets and South Korea’s newly emerging popular toy BELLYGOM will collaborate for the first time to create Hong Kong’s first "Dive into Summer" summer theme event from July 11 to August 31, 2025, bringing a series of vibrant water fun surprises for everyone to have fun in the hot summer!

BELLYGOM, a popular toy from the Korean Lotte Group with over 1.8 million fans on YouTube, TikTok and Instagram, is coming to Hong Kong for the first time to play in the water and cool down. The mischievous BELLYGOM will be teaming up with four friends with their own characteristics: Go-cat, a calm white cat who is often infected by BELLYGOM's enthusiasm, Daldalguri, a raccoon with fur as soft as marshmallows, Ja-ah Dochi, a hedgehog who aspires to be a K-pop singer, and Malamala, a yoga teacher who enjoys a slow life. They will appear at the 6 water-themed check-in spots in the venue, extending the hot atmosphere from the giant indoor poolside party to the outdoor beach, and "Dive into Summer" with everyone! In addition, those who love summer activities must not miss two exciting digital games - "BELLY Bubble Rescue" and "BELLY Cool Surf Challenge". After completing them, you can get a special edition Korean tattoo sticker of "Citygate Outlets x BELLYGOM"!

What is even more eagerly anticipated is the debut of Hong Kong’s first “BELLYGOM pop-up store”! More than 250 BELLYGOM themed products are officially on sale in Hong Kong for the first time, and new limited-edition themed products exclusively sold at Citygate Outlets will be launched in phases. Fans should not miss it. Become a CLUB CG member of Citygate Outlets and participate in the "Bearest Summer Spending Reward". With a designated spending amount in the mall, you can redeem the "Citygate Outlets x BELLYGOM" limited edition gifts and up to HK$350 mall e-cash coupons with no spending threshold, including "BELLY Chill Extra Large Beach Towel", "BELLY Chic Foldable Lightweight Travel Bag" and "BELLY Shade Portable Anti-UV Beach Tent". If you use UnionPay payment, you can enjoy an additional mall e-cash coupon of up to HK$1,600 with no spending threshold!

BELLYGOM, who loves to create surprises, has also carefully prepared a series of summer limited surprises. In addition to the pink "bear" ice cream giveaway and WhatsApp GIF dynamic stickers, BELLYGOM will also put on a number of refreshing summer looks and make their debut in shopping malls and various locations in Hong Kong, Kowloon and the New Territories to meet everyone in a funny way! This summer, we sincerely invite you to come to Citygate Outlets and spread the positive energy of "DON'T WORRY, BE BELLY" with BELLYGOM, and let the whole of Hong Kong be filled with joy and surprises!

Beware of bears! BELLYGOM debuts in Hong Kong for the first time, creating a unique "Dive into Summer" water party

With its super cute chubby body and quirky and naughty image, South Korea’s national doll BELLYGOM is deeply loved by young people, and its contrasting cute charm is even more popular all over the world! This summer, BELLYGOM, who is full of ideas, and her friends including white cat Go-Cat, raccoon Daldalguri, hedgehog Ja-ah Dochi and yoga instructor Malamala decided to use their little universe to put on new summer outfits and create a "Dive into Summer" poolside party at Citygate Outlets, combining excitement, joy and fun in one, and incorporating playful elements into the indoor water party and outdoor beach, inviting everyone to enjoy a perfect holiday with sun, beach and waves! The most IG-able one must be the 5-meter-high super giant BELLYGOM that surprisingly appeared in the "BELLY Dive Giant Wave Pool" in the atrium on the second floor of the mall. Fans who want to immerse themselves in the world of "water" in summer should not miss it!

Challenge 2 water coefficient code interactive games to win exclusive Korean summer tattoo stickers

Of course, you have to sweat a lot in the summer, BELLYGOM invites everyone to release the summer energy together! Simply download the TAIKOO+ mobile app or the Citygate Outlets WeChat mini-program and register as a CLUB CG associate member or present your electronic membership card to participate in two exciting and fun water-based code interactive games - "BELLY Bubble Rescue" and "BELLY Cool Surf Challenge" once each. If you successfully pass the levels, you will receive a special edition "Citygate Outlets x BELLYGOM" Korean summer tattoo sticker for fun!

The first BELLYGOM pop-up store in Hong Kong opens, with over 250 official products officially launched in Hong Kong

Hong Kong fans are in luck! The long-awaited first "BELLYGOM pop-up store" in Hong Kong has landed in Citygate Outlets. You can collect more than 250 official products in one stop without having to fly to Korea in person, and choose your favorite ones! The pop-up store merchandise will be available in phases, including exclusive 2025 new-theme BELLYGOM merchandise and BELLYGOM boutiques shipped directly from Korea. Highlights include a variety of BELLYGOM fashionable and popular doll pendants, 30cm BELLYGOM dolls that fans must grab, picnic mats that are essential for outings, and stylish canvas shopping bags. From clothing, stationery, stuffed dolls, blind box toys to daily necessities, there are all kinds of styles, so fans should hurry up and get them! The pop-up store also has multiple check-in devices for the swimming pool changing rooms, and BELLYGOM will make a surprise appearance to capture the beautiful summer moments with you!

BELLYGOM accompanies you in happy shopping in summer! From July 24 to August 24, 2025, Citygate Outlets will launch the "Best Summer Spending Rewards". CLUB CG members who spend a designated amount of electronic money at designated merchants on the same day^ can redeem 3 "Citygate Outlets x BELLYGOM" limited edition gifts that are indispensable for summer carnival and up to HK$350 mall e-cash coupons with no spending threshold, including the "BELLY Chill Extra Large Beach Towel" for getting wet, the "BELLY Chic Foldable Lightweight Travel Bag" that is essential for travel, and the "BELLY Shade Portable UV-Proof Beach Tent" for beach fun. Let BELLYGOM accompany you through the summer vacation; UnionPay users who use UnionPay cards, UnionPay Mobile Pay or UnionPay QR code to spend can get extra rewards and receive up to HK$1,600 mall e-cash coupons with no spending threshold.

Non-CLUB CG members can also register as CLUB CG members on the spot and participate in the reward benefits by making a single eligible electronic spending of HK$2,000 or above on the same day, making summer shopping BELLY HAPPY!

"The Most 'Bear' Summer Spending Rewards" redemption details:

Location: Gift Redemption Counter, 1/F, Citygate Outlets (near Shop 101E - Skechers Outlet)

Date: July 24 to August 24, 2025

Time: 11am to 10pm

Download the TAIKOO+ mobile app or WeChat mini program in advance and register as a CLUB CG member to redeem gifts more quickly and conveniently!

Summer limited surprise giveaway 3-day ice cream truck pop-up in Hong Kong, Kowloon and New Territories, exclusive joint gifts and shopping mall e-shopping vouchers

The BELLYGOM summer-themed ice cream truck will pop up at designated locations in Hong Kong for three consecutive Saturdays on July 12, 19 and 26, 2025, distributing up to 2,000 "Pink Bear Soft Ice Cream" to share happiness with everyone in this hot summer! Simply register on-site as a CLUB CG associate member or present your electronic membership card and follow Citygate Outlets’ designated social media platform to receive a free strawberry soft serve ice cream and a HK$100 mall electronic shopping voucher! The ice cream cone will also be decorated with the "Citygate Outlets x BELLYGOM" limited edition bubble-shaped pendant, which is small and cute in design and will definitely add a touch of summer color to everyone's bag! The enthusiastic and active BELLYGOM may even have a chance to make a surprise appearance, so don’t miss it and let the limited-time surprise reach your taste buds directly!

Details of the "Pink Bear Ice Cream Giveaway" event:

Date and Location:

July 12, 2025 (Saturday): Central Pier

July 19, 2025 (Saturday): Haiphong Road, Tsim Sha Tsui

July 26, 2025 (Saturday): Citygate Outlets Piazza

Time: 2pm to 5pm

*The event may be subject to change without prior notice due to weather conditions. For details, please pay attention to the latest news on Citygate Outlets’ social media.

At the same time, BELLYGOM’s limited summer surprises come one after another, including pink “bear” hug surprises, CLUB CG members’ exclusive “Citygate Outlets x BELLYGOM Yoga Mat” redemption and limited edition WhatsApp stickers which will be launched in July and August, bringing endless joy to everyone offline and online, and spreading positive energy for summer!

This summer, “DON'T WORRY, BE BELLY”, “Dive into Summer” with BELLYGOM at Citygate Outlets and kick away the hot summer!